The brand, a private-label supplements business with 16 products, came to us in distress. They had a strong team, a proven bestseller, and even a long-standing PPC agency in charge of their ads. Yet, something was off. Their revenue was sliding, margins were shrinking, and despite multiple calls with both internal and external teams, nothing seemed to work.
Their initial request? "Tell us what’s going on"

When we looked under the hood, we saw the real story. This wasn’t just a bump in the road—it was a free fall. Their bestseller was at risk of losing its grip in the category, and the rest of the portfolio was barely treading water. The clock was ticking.

At Brandsflow, we believe decisions should always be grounded in data. That’s why every new client engagement starts with a deep-dive analysis. It’s not about piecing together random screenshots from Helium10; it’s about connecting the dots to uncover why the numbers look the way they do—and what can be done about it. Analytics is one of our strongest areas. Clients often say we provide the deepest analytics in the market. We cannot not agree with them ☺️

For this, we use our proprietary Amazon Profits Framework. It’s our go-to method for diagnosing and resolving Amazon challenges. Learn more about the framework here.

When this client came to us, we dove deep into the data. We analyzed trends, dissected listings, audited their PPC campaigns, and prepared a detailed presentation. Then we sat down with the client and laid it all out—what was happening, why, and what would happen if nothing changed.
And the reality was harsh. Their bestseller, despite its strong performance at the time, was on the verge of decline. We’ve seen this pattern before. Success on Amazon can vanish within months.

We analyzed why this happened, and the main issue wasn’t even mistakes in the campaigns but rather a lack of management and attention.
I don’t believe that the number of changes directly reflects the quality of work, but when you have let's say 1,125 active targets and only 755 changes in June and 913 changes in July, even mathematically, that’s not enough.
And that’s not all. In some campaigns, there were only 12 (!!) bid changes made, with just one placement adjustment, even as traffic was declining.

By the way, you can easily check your team's performance. First, sign in to the Advertising Console or Seller Central. To view the campaign-level change history, go to the Campaigns tab, locate the Sponsored Products or Sponsored Brands campaign you want to review, click on the History tab, and see exactly what actions they’ve been taking.

The client took the analysis results and gave their team a serious wake-up call. Only after this did the current team start taking active measures.
In the first few days following the audit, they implemented 15,000 changes daily, likely trying to impress the client. However, more doesn’t always mean better. The only thing they should aim to impress is the client’s bank account.
Unfortunately, these frantic efforts brought no results, and the client’s profits continued to decline.

At this point, the Client reached out again with a simple proposal: “Let’s see what you can do.”
We agreed to a one-month trial. The stakes? High. Competition in their main category was heating up, with the #2 competitor closing in on the bestseller badge. On top of that, we needed to align seamlessly with their internal team to drive real synergy—not chaos.

Understanding, that the solution is not just fixing the PPC, we proposed our Board Of Directors service. This approach means we don't just fix and manage PPC. We step in as part of the team, strategically guiding your every move to ensure the brand thrives on Amazon.